Today, everybody loves to help, and one way to do so is to set up a charity donation drive. Charity donation drives are a way to give back and help your communities.
In today’s blog, let’s talk about how to set up your first charity donation drive – online and in person.
Setting Up An Online Donation Drive
Like meetings, classes, and other events, current donation drives can also be done online. Online donation drives are becoming popular today because they allow more people to join while practicing safe and hygienic protocols and social distancing. Follow the steps below to create an online charity donation drive.
Build Your Fundraising Team
The first step for an online charity is to form a fundraising team. Invite your close friends and family interested in helping and giving back. Remember that as you expand your team, you’ll reach the more audience you need for your charity drive.
Setting Up A Committee
Once you have built your fundraising team, everything will run more smoothly when you assign roles and certain tasks to each member. You can break down the tasks and assign each individual the following:
- Chairman – oversees the entire donation drive
- Social Media Manager – responsible for scheduling content on your web page and social media
- Customer Service – responsible for answering queries, concerns, and other messages on your social media
- Liaison or Virtual Assistant – to post announcements and other details needed online
- Treasurer – one who keeps track of all the monetary donations made for transparency
- Inventory Personnel – keeps track and records all the in-kind donations made for transparency
Create Your Donation Goals
Once you’ve created your fundraising team, set your goals for the donation drive. The goals can include a timeline of all your tasks and the realistic amount you aim to earn for the people your team is donating to. When your donation goals are solidified, your team members are determined to work on them.
When you have realistic goals, each team member will know how much to raise, and it can also help motivate your donors. You need to earn the trust of your donors so that they can help you reach your goal and donate more. You should be transparent in everything you do with your team and donors.
Set Up Your Donation Page
Once you have set up your team and goals, the next important thing is to set up your donation page. When a donation page is successful, it can help inspire others to start one. Your web page should include the following:
- A creative fundraiser title
- Meaningful and relatable fundraiser story that can inspire your audience
- Photos and videos of your fundraising team
- A compelling call-to-action such as subscribing to your newsletter so that you can inform them if there would be a next charity drive
Remember that an engaging donation page can attract more donors, and it should work well on all types of devices.
Market Your Donation Drive
Once you’re confident with your online page, it’s time to get the word out. One of the easiest ways to market your charity drive online is through social media channels. It will also help if the rest of your team will market the drive on their respective social media platforms.
Thank Your Donors and Be Transparent
You need your donors to trust you, and you must always be transparent with your progress, especially with the donation amount. Keep your donors informed, especially when you have reached your goal. Constantly update them through your online page, informing them that any amount they donate is important and will make a difference.
Aside from sharing your progress and donation amount, thanking your donors is also important. Doing this helps create a special relationship and connections that you can use to organize another donation drive.
Setting Up In-Person Donation Drives
In-person donation drives work similar to online drives, but you need to be more hands-on, especially when it’s the day of the event. Here are the steps you can follow:
Involve All Team Members
The more people involved, the faster tasks will be accomplished, and your donation drive will be more successful. If you have more volunteers, it will be faster to pack goods and clothes and clean up after the donation event. Recruit all possible members, and you’re likely to reach your donation goal faster.
Find Your Drive’s Regional Partner
It will be easier to plan and find a venue with a regional partner. Decide on your donation’s cause and look for local partners who align with your drive’s purpose. Finding a local organization, you can work with also allows you to decide what your partner needs.
Aside from a regional organization, finding small businesses and partnering with them can also help your drive’s marketing. Getting a business partner also widens your audience reach, informing more people of your donation drive and its purpose.
Decide on The Place, Date, and Time
To get as many donations to reach your goal, it’s best to collect items on multiple days. Choose big and spacious locations to accommodate as many in-kind donations as they can, and it’s also better to have several places to allow your donors to choose the closest location to them.
High-traffic areas are also good locations because your drive can catch the attention of any passerby interested in doing charities.
Advertise Your Donation Event
Once you have finalized all the details of your drive, you need to get the word out by advertising. You can print flyers and posters or reach more audiences through social media. Utilizing social media also allows your followers to share the event on their own social media pages, expanding the number of donors.
Take Action During the Event
On the days of your donation drive, you must assign each different member roles for efficiency and time management. Assign one for sorting the in-kind donations and one for counting the donated items. Make sure that each team member is on the same page as you strive together to reach your donation goals.
Create Your First Successful Donation Drive
Online and in-person donation drives are excellent ways to donate, help, and give back to those who need them. Make the most out of every donation, and follow the steps presented to create your first ever successful charity donation drive.